38 eCommerce Stats for 2017 [Infographic]

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Check out these insightful stats on the state of eCommerce in 2017.

38 eCommerce Stats for 2017 - eCommerce Consulting - Kate Vega

Source: notey.com

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What Colors Should You Use in Marketing? [Infographic]

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Successful ad design considers the psychology of color as a fundamental element to maximize click-through rates of display ads. Here is a nice color wheel visual that describes each color’s associated moods and uses in advertising and branding.

Psychology of Colors in Advertising - Infographic - Graphic Design - Web Design - Ad Design - Kate Vega

Psychology of Color in Advertising

Source: banner-guru.com

Anatomy of the Perfect Landing Page [Infographic]

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Here is a nice breakdown on the necessary components of a well-designed landing page.

Anatomy of the Perfect Landing Page - Website Optimization - CRO Conversion Rate Optimization - Web Design - UX Design - Kate Vega

Source: formstack.com

Maximizing ROI with Phone Calls for Display Ads [Infographic]

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Display ad spending is expected to soar to $46.69 billion by 2019. A study by DialogTech shows how incorporating related offline touch points, such as phone calls into their attribution models, can boost ROI on their display ad spend.

Display-Ads-Digital-Marketing-PPC-ECommerce-Consulting-Kate-Vega

Source: adweek.com