“92 percent use social media content as a tactic (other than blogs) as the most used, followed by eNewsletters (83 percent), and articles on their website (81 percent). Infographics as a tactic saw the biggest rise in usage (from 51 percent last year to 62 percent this year).”

Here’s a summary of B2B content marketing tactical use from the North American Content Marketing Institute and MarketingProfs.

Source: contentmarketinginstitute.com