Here’s a collection of quotes from one of Google’s Mobile search studies “How Businesses Can Better Connect with their Consumers in the New Multi-Screen World”

Quote #2 – Context is King in the Multi-Screen World

“Consumers turn to their devices in various contextx. Marketing and websites should reflect the needs of a consumer on a specific screen, and conversion goals should be adjusted to account for the inherent differences in each device.”

Source: think.withgoogle.com

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