Here’s a collection of quotes from one of Google’s Mobile search studies “How Businesses Can Better Connect with their Consumers in the New Multi-Screen World”

Quote #3 – Businesses Should Have a Strategy to Accommodate Sequential Usage

“The prevalence of sequential usage makes it imperative that businesses enable customers to save their progress between devices. Saved shopping carts, “sign-in” experiences or the ability to email progress to oneself helps keep consumers engaged, regardless of device used to get to you.”

Source: think.withgoogle.com

Advertisements