Here’s a collection of quotes from one of Google’s Mobile search studies “How Businesses Can Better Connect with their Consumers in the New Multi-Screen World”

Quote #4 – Search is the Most Common Connector Between Screens

“Consumers rely on search to connect their experiences across screens. Not only should brands give consumers the opportunity to find them with multi-device search campaigns, strategies such as keyword parity across devices can ensure consumers can find the brand when resuming their search.”