Here’s a collection of quotes from one of Google’s Mobile search studies “How Businesses Can Better Connect with their Consumers in the New Multi-Screen World”

Quote #5 – Conversions Are Not Limited to the Initial Device

“During simultaneous usage, content viewed on one device can trigger specific behavior on the other. Businesses should therefore not limit their conversion goals and calls to action to only the device here they were initially displayed.”

Source: think.withgoogle.com

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