Here’s a collection of quotes from one of Google’s Mobile search studies “How Businesses Can Better Connect with their Consumers in the New Multi-Screen World”

Quote #7 – Be Available to Your Shoppers Anytime Anywhere

“Consumers shop differently across devices, so businesses should tailor the experience to each channel. It’s also important to optimize the shopping experience across all devices. For example, consumers need to find what they are looking for quickly and need a steamlined path to conversion on smartphones.”