It is of utmost importance that each business first recognize, and establish its audience, before beginning writing for it.  There’s no point shooting arrows in the dark!

  • SERP prefer audience-driven Content
  • Algorithms embrace high-quality content

Here are some essentials when creating engaging content:

  • Understanding your audience
  • Citing Concrete Examples
  • Give the piece a voice, funny or professional, without overdoing it
  • Assists in obtaining quality links

Source: technorati.com

Advertisements