How Do Colors Affect Purchases? [Infographic]

For retailers, selling is the art of persuasion. There are many factors that influence how and what consumers buy. A large part of every decision is based on visual cues, and the strongest and most persuasive is color.  Check out this helpful infographic created by KISSmetrics below.

How Color Affects Purchases - Infographic - Color Theory - Graphic Design - Kate Vega