Typography in Branding [Infographic]


Here are some key points when selecting fonts to keep your brand identity inline with your brand strategy.

Typography in Branding Brand Identity Brand Strategy - Graphic Design - Logo Design - eBusiness Consulting - Kate Vega

Source: iconicfox.com.au


10 Social Media Trends To Prepare for in 2018 [Infographic]


Here are 10 emerging trends in social media that are predicted to alter the social marketing landscape in 2018.

10 Social Media Trends to Prepare for in 2018 - Digital Marketing - Inbound Marketing - Social Marketing - Kate Vega

Source: red-website-design.co.uk

What Colors Should You Use in Marketing? [Infographic]


Successful ad design considers the psychology of color as a fundamental element to maximize click-through rates of display ads. Here is a nice color wheel visual that describes each color’s associated moods and uses in advertising and branding.

Psychology of Colors in Advertising - Infographic - Graphic Design - Web Design - Ad Design - Kate Vega

Psychology of Color in Advertising

Source: banner-guru.com

Why Branded Short Links Work [Infographic]


Here is a nice example of why keeping consistent branding from digital to the real world experience drives brand recognition and loyalty among customers with a specific look at branded shortened links and their positive effects on SEO.

What Branded Short Links Work - Digital Branding - Digital Marketing - Social Media Marketing - Kate Vega

Source: clkim.com