Successful ad design considers the psychology of color as a fundamental element to maximize click-through rates of display ads. Here is a nice color wheel visual that describes each color’s associated moods and uses in advertising and branding.
Psychology of Color in Advertising
Source: banner-guru.com
Here is a nice visual breakdown on the value impact of offering strategic discounts and promotions as part of your company’s overall online marketing efforts.
Source: invespcro.com
Here is an insightful look at the many challenges brands face when marketing to millennials.
Source: infusionsoft.com
Here is an extensive list of the many tools available in 2017 designers can use to enhance the online user experience and optimize conversion rates within their designs.
Source: conversion-rate-experts.com
Here is a quick look at several important stats to consider when planning your company’s multi-channel marketing strategy.
Source: invespcro.com
Here is a nice visual break-down on stats related to the consumer spending trends re-shaping eCommerce in 2017.
Here are some quick stats on the current growth rate of eCommerce into 2017 and the consumer behaviors that drive it.
Source: technofaq.org
