What Colors Should You Use in Marketing? [Infographic]

www.katevega.com

Successful ad design considers the psychology of color as a fundamental element to maximize click-through rates of display ads. Here is a nice color wheel visual that describes each color’s associated moods and uses in advertising and branding.

Psychology of Colors in Advertising - Infographic - Graphic Design - Web Design - Ad Design - Kate Vega

Psychology of Color in Advertising

Source: banner-guru.com

Advertisements

Anatomy of the Perfect Landing Page [Infographic]

www.katevega.com

Here is a nice breakdown on the necessary components of a well-designed landing page.

Anatomy of the Perfect Landing Page - Website Optimization - CRO Conversion Rate Optimization - Web Design - UX Design - Kate Vega

Source: formstack.com

Maximizing ROI with Phone Calls for Display Ads [Infographic]

www.katevega.com

Display ad spending is expected to soar to $46.69 billion by 2019. A study by DialogTech shows how incorporating related offline touch points, such as phone calls into their attribution models, can boost ROI on their display ad spend.

Display-Ads-Digital-Marketing-PPC-ECommerce-Consulting-Kate-Vega

Source: adweek.com

Personalization in Email Marketing [Infographic]

www.katevega.com

It is easy to see that strategic email marketing techniques aimed at targeting lists of highly-qualified leads have the highest conversion rates and ROI of all the marketing channels, and is only expected to grow. Here are some nice stats driving personalization ahead in the future of email marketing.

Email-Marketing-Personalization-Digital-Marketing-Kate-Vega

Source: perzonalization.com