Online Holiday Shopping Trends 2018 [Google Stats]

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Holiday Shopping Trends 2018 - Google Stats - Digital Marketing - eCommerce Consulting - Kate Vega

Source: thinkwithgoogle.com

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5 Email Marketing Trends for 2018 [Infographic]

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The one-size-fits-all marketing approach of the past that focused on the quantity of entrants at the top of the funnel is now replaced with a multichannel strategy that takes into account customer qualifications and online behaviors to form a multi-touch funnel, allowing entry and exit at targeted points that best match the needs of each individual customer.

5 Email Marketing Trends for 2018 - Infographic - Email Marketing - eCommerce Consulting - Kate Vega

Source: omnisend.com

10 Things Every Effective Welcome Email Needs [Infographic]

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The welcome email is a key moment for marketers and one with the highest opportunity for engagement. Here are 10 essential elements of developing an effective welcome email campaign strategy.

10 Things Every Effective Welcome Email Needs Infographic - Email Marketing - Digital Marketing - Kate Vega

Source: campaignmonitor.com

Industry Benchmarks from 50k AdWords Campaigns [Infographic]

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Here is a sampled review of 50,000 AdWords campaigns, categorized by industry, to serve as a benchmark and comparison for your paid ad campaign’s KPIs and a general indicator of your SEM performance.

PPC Industry Benchmarks for AdWords Campaigns Infographic - SEM Strategy - Digital Marketing - Kate Vega

Source: acquisio.com

Top SEO Trends and Ranking Factors for 2018 [Infographic]

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Here is a nice infographic on the top SEO trends and ranking factors for 2018. Good quality content created for engagement, a well-crafted user experience, relevant, high-quality site links, and mobile-first designs still make for a great SEO strategy, but voice search and AI are also emerging areas that shouldn’t be ignored in 2018.

Top SEO Trends and Ranking Factors in 2018 - Infographic - SEO - SEM - Digital Marketing - Kate Vega

 

Source: blogkens.com