Here is a sampled review of 50,000 AdWords campaigns, categorized by industry, to serve as a benchmark and comparison for your paid ad campaign’s KPIs and a general indicator of your SEM performance.
Here is a nice infographic on the top SEO trends and ranking factors for 2018. Good quality content created for engagement, a well-crafted user experience, relevant, high-quality site links, and mobile-first designs still make for a great SEO strategy, but voice search and AI are also emerging areas that shouldn’t be ignored in 2018.
With the preference to their smartphones and the decline of traditional TV, people are spending more time on social media than ever before and marketers are taking notice. Now, is the Instagram Influencers time to shine. Check out these user projections and expected Instagram Influencer market growth over the next several years.