The one-size-fits-all marketing approach of the past that focused on the quantity of entrants at the top of the funnel is now replaced with a multichannel strategy that takes into account customer qualifications and online behaviors to form a multi-touch funnel, allowing entry and exit at targeted points that best match the needs of each individual customer.
Source: omnisend.com
Emails that follow a few simple design principles centered around the user experience are much more likely to convert. Here’s the basic break-down…
Source: campaignmonitor.com
Email marketing is one of the most efficient mediums, but without optimizing your campaigns for conversion, you could be waisting your efforts and missing out on valuable clicks, sales, and profit.
Source: designmodo.com
The welcome email is a key moment for marketers and one with the highest opportunity for engagement. Here are 10 essential elements of developing an effective welcome email campaign strategy.
Source: campaignmonitor.com
Social media image sizes change from time to time. Here is a nice visual outlining the most recent dimensions for top social media sites.
Source: coschedule.com
Build relationships with your customers and influence their preferences through engagement. Position your company for success and drive revenue like a boss.
Source: marketo.com
Here are five actionable items you can consider to help optimize your website for increased conversions.
Source: formstack.com
Here is a sampled review of 50,000 AdWords campaigns, categorized by industry, to serve as a benchmark and comparison for your paid ad campaign’s KPIs and a general indicator of your SEM performance.
Source: acquisio.com
Here is a nice breakdown of stats related to online shopping, consumer behavior, and the continual rise of eCommerce in 2018.
Source: shipbob.com
Here is another take of the top design trends for 2018. Contrast and bold themes dominate, authentic photography and illustration personalize brands, and retro colors and patters begin to emerge.
Source: coastalcreative.com
