Here are 12 solid reasons B2B content marketing is still holding strong, only coming in as the second most important initiative to measuring ROI, according to CMO’s of some of the largest tech brands.
Source: puzzlepartner.co
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Lead Generation
Constructing the Perfect Lead Gen Form [Infographic]
Here are 4 important things to consider when building out and testing your online lead generation forms.
Source: formstack.com
Content Marketing vs. Traditional Advertising [Infographic]
Here is an insightful look at the current state of content marketing vs. traditional advertising.
Source: marketo.com
Unlocking the Mystery to Lead Capture Success [Infographic]
Here’s a quick, helpful visual overview of the 2016 Full State of Lead Capture Report from Formstack. The top 3 takeaways from this overview are: 1. Marketers should be tracking sales, 2. Marketers should budget less for social media advertising and more for mediums that bring in a high volume of quality leads, and 3. Marketer should invest in conversion rate optimization (CRO).
Source: formstack.com
Lead Generation Ecosystem: Traffic Sources to New Customers [Infographic]
Here’s an overview of the lead generation ecosystem for marketers , from initial traffic sources through conversion to new customers.
Source: straightnorth.com
The Top Social Media Trends That Will Transform Your Business in 2016 [Infographic]
Here’s a very handy infographic covering today’s top social media trends that will help transform your business in 2016.
Source: postplanner.com
How to Send Out Emails Like a Professional [Infographic]
Here’s a complete list of do’s when it comes time to consider your email marketing campaign.
Source: onblastblog.com
