Here are 12 solid reasons B2B content marketing is still holding strong, only coming in as the second most important initiative to measuring ROI, according to CMO’s of some of the largest tech brands.
Here’s a quick, helpful visual overview of the 2016 Full State of Lead Capture Report from Formstack. The top 3 takeaways from this overview are: 1. Marketers should be tracking sales, 2. Marketers should budget less for social media advertising and more for mediums that bring in a high volume of quality leads, and 3. Marketer should invest in conversion rate optimization (CRO).