The one-size-fits-all marketing approach of the past that focused on the quantity of entrants at the top of the funnel is now replaced with a multichannel strategy that takes into account customer qualifications and online behaviors to form a multi-touch funnel, allowing entry and exit at targeted points that best match the needs of each individual customer.
Source: omnisend.com
The welcome email is a key moment for marketers and one with the highest opportunity for engagement. Here are 10 essential elements of developing an effective welcome email campaign strategy.
Source: campaignmonitor.com
Here are 5 top tools and marketing ideas that are gaining momentum in 2018.
Source: mdgadvertising.com
The holiday shopping season is upon us. Here is a list of important dates to plan within your marketing strategy.
Source: justuno.com
Here is an insightful look at some of the top trends dominating eCommerce this year.
Source: trellis.co
Here is a quick look at several important stats to consider when planning your company’s multi-channel marketing strategy.
Source: invespcro.com
Here is an archived, but still relevant visual assessing the top tools and trends in marketing automation.
Source: uberflip.com
Here is a quick reference guide to the best methodology behind inbound marketing according to Hubspot.
Source: hubspot.com
Here is a nice visual on the basics of using drip campaigns and marketing automation to nurture your leads and keep your sales pipeline with fewer leaks.
Source: pardot.com
Here are 7 insightful email marketing stats for small businesses looking to expand their digital efforts through email campaigns.
Source: wix.com
