The key to successful email marketing is to send relevant, well-timed emails to the right people at the right time using well-defined, data-driven, and targeted eCommerce email marketing campaigns. REJOINER created a stellar Lifecycle Email Guide that outlines 9 critical steps within the curve of the customer lifecycle and how to best target and capture your audience at each crucial steps to maximize your conversions. Check out the complete article here.
Source: rejoiner.com
Here are 4 important things to consider when building out and testing your online lead generation forms.
Source: formstack.com
Here is a nice visual guide on how to increase conversions with the help of a well-defined conversion-rate strategy.
Source: kissmetrics.com
Here are a few important areas to consider when looking into an eCommerce site re-design, including landing page optimization, up-selling, cross-selling, and down-selling tried and true techniques.
Source: www.semrush.com
Here is a visual break-down on the psychology of color on the web; how to choose the best color combinations for the highest engagement and conversions.
Source: www.orphicpixel.com
Here is an extensive list of the many tools available in 2017 designers can use to enhance the online user experience and optimize conversion rates within their designs.
Source: conversion-rate-experts.com
Here is a fantastic look at some fun facts related to email marketing. Lengthy, but a must read if your considering revamping your email marketing strategy this year.
Source: websitebuilder.org
