How Businesses Can Better Connect with their Consumers in the New Multi-Screen World [Google Studies & Quotes] #8

Here’s a collection of quotes from one of Google’s Mobile search studies “How Businesses Can Better Connect with their Consumers in the New Multi-Screen World”

Quote #8 – Smartphones are the Backbone of Consumers Digital Lives

“Smartphones are the backbone of our daily media use. They are the devices used most throughout the day and serve as the most common starting point for activities across multiple screens. Going mobile has become a business imperative.”

Source: think.withgoogle.com

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How Businesses Can Better Connect with their Consumers in the New Multi-Screen World [Google Studies & Quotes] #7

Here’s a collection of quotes from one of Google’s Mobile search studies “How Businesses Can Better Connect with their Consumers in the New Multi-Screen World”

Quote #7 – Be Available to Your Shoppers Anytime Anywhere

“Consumers shop differently across devices, so businesses should tailor the experience to each channel. It’s also important to optimize the shopping experience across all devices. For example, consumers need to find what they are looking for quickly and need a steamlined path to conversion on smartphones.”

Source: think.withgoogle.com

How Businesses Can Better Connect with their Consumers in the New Multi-Screen World [Google Studies & Quotes] #6

Here’s a collection of quotes from one of Google’s Mobile search studies “How Businesses Can Better Connect with their Consumers in the New Multi-Screen World”

Quote #6 – Television Commercials Now Have the Ability to Drive Immediate Action

“Most of the time when TV is watched, another screen is being used. These instances present the opportune time to convey your message and inspire action. A business’s TV strategy should be closely aligned and integrated with the marketing strategies for digital devices.”

Source: think.withgoogle.com

How Businesses Can Better Connect with their Consumers in the New Multi-Screen World [Google Studies & Quotes] #5

Here’s a collection of quotes from one of Google’s Mobile search studies “How Businesses Can Better Connect with their Consumers in the New Multi-Screen World”

Quote #5 – Conversions Are Not Limited to the Initial Device

“During simultaneous usage, content viewed on one device can trigger specific behavior on the other. Businesses should therefore not limit their conversion goals and calls to action to only the device here they were initially displayed.”

Source: think.withgoogle.com

How Businesses Can Better Connect with their Consumers in the New Multi-Screen World [Google Studies & Quotes] #4

Here’s a collection of quotes from one of Google’s Mobile search studies “How Businesses Can Better Connect with their Consumers in the New Multi-Screen World”

Quote #4 – Search is the Most Common Connector Between Screens

“Consumers rely on search to connect their experiences across screens. Not only should brands give consumers the opportunity to find them with multi-device search campaigns, strategies such as keyword parity across devices can ensure consumers can find the brand when resuming their search.”

Source: think.withgoogle.com

How Businesses Can Better Connect with their Consumers in the New Multi-Screen World [Google Studies & Quotes] #3

Here’s a collection of quotes from one of Google’s Mobile search studies “How Businesses Can Better Connect with their Consumers in the New Multi-Screen World”

Quote #3 – Businesses Should Have a Strategy to Accommodate Sequential Usage

“The prevalence of sequential usage makes it imperative that businesses enable customers to save their progress between devices. Saved shopping carts, “sign-in” experiences or the ability to email progress to oneself helps keep consumers engaged, regardless of device used to get to you.”

Source: think.withgoogle.com

How Businesses Can Better Connect with their Consumers in the New Multi-Screen World [Google Studies & Quotes] #2

Here’s a collection of quotes from one of Google’s Mobile search studies “How Businesses Can Better Connect with their Consumers in the New Multi-Screen World”

Quote #2 – Context is King in the Multi-Screen World

“Consumers turn to their devices in various contextx. Marketing and websites should reflect the needs of a consumer on a specific screen, and conversion goals should be adjusted to account for the inherent differences in each device.”

Source: think.withgoogle.com