Display ad spending is expected to soar to $46.69 billion by 2019. A study by DialogTech shows how incorporating related offline touch points, such as phone calls into their attribution models, can boost ROI on their display ad spend.
Here’s a quick visual representation of the typical Pay-Per-Click (PPC) Advertising Process.
Here’s a nice data break-down from Google Databoard showing the top benefits for developing and designing HTML5 ads.
Source: Google Databoard