Maximizing ROI with Phone Calls for Display Ads [Infographic]

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Display ad spending is expected to soar to $46.69 billion by 2019. A study by DialogTech shows how incorporating related offline touch points, such as phone calls into their attribution models, can boost ROI on their display ad spend.

Display-Ads-Digital-Marketing-PPC-ECommerce-Consulting-Kate-Vega

Source: adweek.com

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Personalization in Email Marketing [Infographic]

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It is easy to see that strategic email marketing techniques aimed at targeting lists of highly-qualified leads have the highest conversion rates and ROI of all the marketing channels, and is only expected to grow. Here are some nice stats driving personalization ahead in the future of email marketing.

Email-Marketing-Personalization-Digital-Marketing-Kate-Vega

Source: perzonalization.com