The welcome email is a key moment for marketers and one with the highest opportunity for engagement. Here are 10 essential elements of developing an effective welcome email campaign strategy.
The key to successful email marketing is to send relevant, well-timed emails to the right people at the right time using well-defined, data-driven, and targeted eCommerce email marketing campaigns. REJOINER created a stellar Lifecycle Email Guide that outlines 9 critical steps within the curve of the customer lifecycle and how to best target and capture your audience at each crucial steps to maximize your conversions. Check out the complete article here.
Here’s an infographic by Adestra that explains the importance of segmentation and overall strategy towards creating optimal email marketing campaigns.