Here is a nice breakdown on the necessary components of a well-designed landing page.
Here’s a quick, helpful visual overview of the 2016 Full State of Lead Capture Report from Formstack. The top 3 takeaways from this overview are: 1. Marketers should be tracking sales, 2. Marketers should budget less for social media advertising and more for mediums that bring in a high volume of quality leads, and 3. Marketer should invest in conversion rate optimization (CRO).