Did you know buyers have an emotional response to various colors throughout their purchasing journey? Consider these reactions when developing your next marketing strategy.
Source: onlinesuccessmodel.com
colortheory
What Colors Should You Use in Marketing? [Infographic]
Successful ad design considers the psychology of color as a fundamental element to maximize click-through rates of display ads. Here is a nice color wheel visual that describes each color’s associated moods and uses in advertising and branding.
Psychology of Color in Advertising
Source: banner-guru.com
Choosing the Best Colors for Web Design [Infographic]
Here is a visual break-down on the psychology of color on the web; how to choose the best color combinations for the highest engagement and conversions.
Source: www.orphicpixel.com
How to Create a Custom Color Scheme [Infographic]
Here is a complete look at the different aspects behind developing your own custom color scheme. Ideally, the best color schemes include one dominant color with its associated shades, tints, and tones with one or two complimentary hues.
Source: designmodo.com
CTA Color Combinations That Convert: A Simple Guide [Infographic]
Here is a simple guide to designing Call-to-Action (CTA) color schemes that are likely to convert.
Source: wishpond.com
Color Matters: Why You Should Care About Your Brand Colors [Infographic]
Here is a timeless look at the importance of color selection when building out your company’s brand.
Source: marketo.com
7 Benefits of Flat Web Design [Infographic]
Here is a useful look at 7 top reasons to consider flat design for your website and landing pages. Flat design is more than a fad; it speeds up load times and makes for a better overall user experience. Not to mention, it’s proven to increase your conversion rates. Indeed, less is more!
Source: thenewmediaco.co.uk
Graphic Design Trends 2016 [Infographic]
Here is a nice visual breakdown of what’s in and what’s out in graphic design (color, typography, and icon design) this year.
Source: designmantic.com
The Top 5 Color Pallets of Winning Websites [Infographic]
Here are some useful info on the color pallets behind some of the top U.S. websites, noticeably eliciting trust through color psychology.
Source: snapagency.com
Infographic Design – Color Pallet Comparison [Infographic]
Here’s a nice visual comparison of some 5-color pallets that work and don’t work for infographic design pulled from the color-picking too, COLOURlovers which breaks palettes into different themes aimed at optimal info retention and conversion.
Source: smashingmagazine.com
