The Psychology of Marketing [Infographic]

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Here is a nice overview of the psychological principles that drive consumer behavior and influence your marketing strategy.

The Psychology of Marketing Infographic - Consumer Behavior - Digital Marketing - Kate Vega

Source: livelongdigital.com.au

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Maximizing ROI with Phone Calls for Display Ads [Infographic]

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Display ad spending is expected to soar to $46.69 billion by 2019. A study by DialogTech shows how incorporating related offline touch points, such as phone calls into their attribution models, can boost ROI on their display ad spend.

Display-Ads-Digital-Marketing-PPC-ECommerce-Consulting-Kate-Vega

Source: adweek.com

Personalization in Email Marketing [Infographic]

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It is easy to see that strategic email marketing techniques aimed at targeting lists of highly-qualified leads have the highest conversion rates and ROI of all the marketing channels, and is only expected to grow. Here are some nice stats driving personalization ahead in the future of email marketing.

Email-Marketing-Personalization-Digital-Marketing-Kate-Vega

Source: perzonalization.com

How Discounts Affect Online Consumer Behavior [Infographic]

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Here is a nice visual breakdown on the value impact of offering strategic discounts and promotions as part of your company’s overall online marketing efforts.

How Discounts Affect Consumer Puchase Behavior Online - Digital Marketing - Online Promotions - Kate Vega

Source: invespcro.com