Roadmap for Influencer Marketing [Infographic]

www.katevega.com

Here is a nice break-down of the steps needed to produce a profitable influencer marketing campaign.

The Official Roadmap for Influencer Marketing - Infographic - Digital Marketing - Kate Vega

Source: mediakix.com

Advertisements

Maximizing ROI with Phone Calls for Display Ads [Infographic]

www.katevega.com

Display ad spending is expected to soar to $46.69 billion by 2019. A study by DialogTech shows how incorporating related offline touch points, such as phone calls into their attribution models, can boost ROI on their display ad spend.

Display-Ads-Digital-Marketing-PPC-ECommerce-Consulting-Kate-Vega

Source: adweek.com

Personalization in Email Marketing [Infographic]

www.katevega.com

It is easy to see that strategic email marketing techniques aimed at targeting lists of highly-qualified leads have the highest conversion rates and ROI of all the marketing channels, and is only expected to grow. Here are some nice stats driving personalization ahead in the future of email marketing.

Email-Marketing-Personalization-Digital-Marketing-Kate-Vega

Source: perzonalization.com

How Discounts Affect Online Consumer Behavior [Infographic]

www.katevega.com

Here is a nice visual breakdown on the value impact of offering strategic discounts and promotions as part of your company’s overall online marketing efforts.

How Discounts Affect Consumer Puchase Behavior Online - Digital Marketing - Online Promotions - Kate Vega

Source: invespcro.com

Better Website Testing: Simple Guide to Knowing What to Test [Infographic]

www.katevega.com

Here is a clever animated visual on the basics of A/B website testing to help increase page optimization and boost conversion rates.

Better Website Testing Infographic - A/B Testing - Digital Marketing - Website Optimization - Web Design - Web Development - Kate vega

Source: klientboost.com