Industry Benchmarks from 50k AdWords Campaigns [Infographic]

Here is a sampled review of 50,000 AdWords campaigns, categorized by industry, to serve as a benchmark and comparison for your paid ad campaign’s KPIs and a general indicator of your SEM performance.

PPC Industry Benchmarks for AdWords Campaigns Infographic - SEM Strategy - Digital Marketing - Kate Vega



Top 10 B2B Paid Search Mistakes [Infographic]

Here’s a nice reference for B2B online marketing and some best practices for paid search.

Top 10 B2B Search Marketing Mistakes and How to Avoid Them - Infographic - Digital Marketing - Paid Search - eCommerce - eBusiness Consulting - Kate Vega