Industry Benchmarks from 50k AdWords Campaigns [Infographic]

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Here is a sampled review of 50,000 AdWords campaigns, categorized by industry, to serve as a benchmark and comparison for your paid ad campaign’s KPIs and a general indicator of your SEM performance.

PPC Industry Benchmarks for AdWords Campaigns Infographic - SEM Strategy - Digital Marketing - Kate Vega

Source: acquisio.com

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Maximizing ROI with Phone Calls for Display Ads [Infographic]

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Display ad spending is expected to soar to $46.69 billion by 2019. A study by DialogTech shows how incorporating related offline touch points, such as phone calls into their attribution models, can boost ROI on their display ad spend.

Display-Ads-Digital-Marketing-PPC-ECommerce-Consulting-Kate-Vega

Source: adweek.com